Religiosity and TV Discourse in Iran
Volume 13, Issue 3, Summer 2012, Pages 25-56
A. Kazemi, M. Parvizan
Abstract Studying decoding and conducting research on it, have always been an important concern in the area of Cultural Studies. This study set out to show how the role of religion could be explained along with variables like social class, job, income, etc. At first, the 9 pm TV news program of IRIB Channel came under our studying for a week. Then, using the reading-based structural semiological methodology, we analyzed this preferred reading news program and its dominant semiotics and signs. Then, we studied the reading of the audience from this TV news program (teachers, clergymen, and students) using focus group discussion qualitative approach. Findings of this study showed that the preferred reading of the source of this program tries to attribute the origin of all the internal oppositions and the discourse of the "other" to his "plots". And also Through polarization and equalization of the other (Israel, US and the western countries) with the mythical signifiers like Satan, and devil and through equalizing the "self" with signifiers like the followers of truth and God, etc., tries to make all its ideological notions and concepts prominent and marginalize the concepts and value of the other. In the reading analysis, it was found that different audience had different degree of understanding of TV news programs based on their degree of access to other discourses: newspapers, the internet and satellite, as well as their degree of religious belief.
