Iranian Journal of Sociology

Abstract  
The present article aims to study and analyze the advent of new middle class in Iran society via studying different lifestyle indices such as architecture, social relationships, and leisure time in order to clarify new middle class members’ thoughts, values, and worldview in the first Pahlavi era.
To carry out the research in this direction, it was designed to employ historical method and qualitative content analysis focusing on architecture and literature as two salient fields, and analyze different primary and secondary sources such as books, novels, reports, and etc. Based on the findings of research, considering architecture evolution and reviewing selected novels of that time indicate the advent of new middle class and its distinctive lifestyle in the first Pahlavi era. The review and analysis of collected information indicate individualism, nationalism, and modernism as the most crucial categories which illustrate new middle class values and worldview in the first Pahlavi era.