Keywords = Social Semiotics
sociology

Image of Women in Iranian Newspapers: Patriarchal Discourses and the Portrayal of Passive Subjects

Volume 25, Issue 4, Winter 2025, Pages 117-140

https://doi.org/10.22034/jsi.2025.2049047.1763

Bahar atashkar, Ehsan Aqababaee, Taghi Azadarmaki, hamidreza shairi

Abstract This study explores the portrayal of women in 1990s newspapers through the lens of social semiotics. This study aims to explore how female subjects are turned into passive subjects through stereotypes, cultural codes, and semiotic mechanisms. To achieve this, nine images were purposefully chosen and examined across three levels which are as follows: representational, interactive, and compositional. At the representational level, the images portray women as social victims, ideological subjects, or as being tied to power discourses. At the interactive level, the viewing angle, distances and missing gazes highlight the passivity and detachment of women from the social environment. Moreover, at the compositional level, the application of colors, layout, the inclusion or emphasis on certain elements, and lighting highlight the social and cultural restrictions imposed on women. The findings of the study reveal that the portrayal of women in this era was predominantly shaped by patriarchal, masculine and ideological discourses, which transformed female subjects into passive subjects.

Disciplinary Education and Passive Action: Social Semiotics of School Queues in Young Girls' Educational Experiences

Volume 19, Issue 4, Winter 2018, Pages 83-112

https://doi.org/10.22034/jsi.2018.38238

zahra Baradarankashani, Mahdi kermani, Majid Foladian

Abstract This study intends to focus on the queue, as one of the semiotic resources in the young girls' educational experiences, to represent the semantic system formed in the intersubjectivity space of the social actors. In this regard, the narratives of thirteen young Mashhadi girls from the queue have been analyzed based on the social semiotic approach of Van Leeuwen. The results of this study showed that the queue as an arena for disciplinary power introduces students to the educational process, which consists of a set of unequal and mainly stereotypical interactions, and with a high concentration on the continuity of its formal symbols. This process ultimately leads students to a kind of subjugation and alienation. In other words, the queue, which appears to be a means of teaching law in the school, in practice, draws students to passive and disempowering processes. As a result, they see their education separate from themselves and ultimately become subordinate actors.