Explanation of Acceptance and Use of Artificial Intelligence Tools by Iranian Reporters
https://doi.org/10.22034/jsi.2025.2062439.1791
Hossein Ghajari, Akbar mantashlo
Abstract The present article aims to examine and analyze the use of artificial intelligence (AI) tools by Iranian journalists and to identify the factors influencing this usage based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT), one of the most comprehensive and validated models for investigating the adoption of new technologies. The research method employed in this study is survey-based. Data were collected using a standardized, adapted questionnaire. The statistical population consists of journalists working in news agencies based in Tehran. Using the modified Cochran formula, a sample of 200 individuals was selected through simple random sampling. The findings indicate that journalists' familiarity with and usage of AI tools are relatively low. Various factors—such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and price/value—have a significant impact on the actual use of this technology.




